The advertising trends in the world are constantly shifting towards Internet Marketing. Experts say that it is the most reliable and valid form of marketing because the results are measurable. One can precisely quantify the data in hand and develop categories to analyze the same. So, exactly, what is Internet Marketing?
Online Marketing or Internet Marketing is a type of advertising which uses Email or web to drive sales leads through e- commerce such as websites, emails and blogs. In its infancy, online marketing was used in resonance with other means of advertisement such as radio, television, newspapers etc. But, now it is ruling the world and has surpassed all other means of advertising.
Internet Marketing can take three broad forms:
Social Media Marketing
Social Media Marketing is the ‘Next Big Thing’ for some entrepreneurs. It is mainly centered in social media sites and uses the broad channel of social networks across the globe to gain website traffic. So, websites such as Facebook and Twitter are utilized as platforms for people to share, update or Like certain products, brands, places etc.
Email Marketing taps the psychology of human mind. It involves sending repeated emails at equal intervals to prospective and current customers. Thus, both promotional marketing efforts and advertising are a part of it. It holds significant importance in converting the prospective customers into actual customers.
This form of marketing involves business promotion through ecommerce websites such as Amazon, eBay, snapdeal etc. It also involves advertising and promotion through affiliate marketing networks, organic search engine results via Search Engine Optimization (SEO) and online advertising on search engines.